Bob is entrepreneurial in nature.
Give him an idea and let him run with it.
Bruce Rutlidge, Vice President, UNJ (Tokyo)
Creative Thinker
Bottom Line Discipline
Intuitive Creativity
Design for ROI
Surpassing Set Goals
Portfolio:
http://picasaweb.google.com/bob.garlick
Design
Brand positioning and management
Global level design and ideas
Conceptualization and enhancement of 3rd party concepts
Building
Team building and motivation
Collaborative capacity-building
Budget enhancement through creative strategies
Brainstorming
Initiation of action plans based on brainstorming ideas
Innovative strategies to maximize an ideas impact
Concept development and creative initiatives
Problem Solving
Innovative problem solving
Solutions delegation and management
Bottom line (ROI) creative execution strategic thinking
Advertising Strategy
Campaign Management
Maximization of advertising budgets
Leveraging traditional media
Presentation
Presentation of ideas
Negotiation of creative concepts
Getting buy-in on complex creative projects
Motivator
Generating inspiration and energy
Exciting staff and clients alike
Delivers value to every project
Marketing
Visualization of market
Communicating to targeted demographic markets
Management of outsourced talent
Yacht Haven Phuket Advertising Campaign
Expanded 2 million dollar into a 7 million dollar advertising campaign through progressive presentations
Project sold 40% of its properties in one month
Pan Pacific direct mail project
Developed and enhanced a direct mail concept initiated by the GM of the hotel
Outstanding execution resulted in a three year contract
Response from targeted audience exceeded 43%
Creo Technical Brochure
Managed the four month design project that involved a diverse set of disciplines and people
Brochure sold out at large European trade show (DRUPA)
Brochure is now printed in 7 languages
Asia Books Consulting
Brand management of a large retail and publishing company in Thailand
Built the internal design team to 12 people from 3
Increased productivity and capacity by 65%
Tourist Authority of Thailand Designing
Developed advertorial for placement in Forbes magazine
Forbes use these advertorial as recommended layouts
DB Communications
Launched a custom publishing firm that specialized in content for Southeast Asia magazines and newspapers
Used by South China Morning Post soft news divisions
Produced content remotely in Bangkok resulting in a profit increase of 27%
Barter Card Ad Campaign
Re-branded and launched Barter Card Thailand as a high-end business tool
The Thailand offices of Barter Card broke international
sales records for two years running
BOB GARLICK
Cell: 604 961 0842
E-mail: bob@garlickdesign.com