Category Archives: Content Strategy

Esquire Magazine on Steroids

I got excited when I saw what Wired magazine did with an interactive experiment by publishing on the iPad. Well Esquire magazine has done an even better job at it and I am waiting for more publications to catch on. … Continue reading

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The Viral Formula Revealed

I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating … Continue reading

Posted in Advertising, Content Strategy, Marketing, New Social Marketing, Viral video | Leave a comment

How to Find Great Information

Anyone who has a blog or website knows that content is king. However in this increasingly busy worked we often neglect or blogs and websites and in the long run that can hurt your business and brand. Have you ever … Continue reading

Posted in Becoming Better, Content Strategy, Free Resourse, Great Idea, New Social Marketing, Public Relations | Leave a comment

PR in a Social Media Age

I think that people have had to tighten there belts and do more with less. Because of this, PR has had a chance to show that it can be a great way to promote a business cost effectively. I think … Continue reading

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Why Your Website Is Not Working

I think this is a great comic that sheds some light onto why most websites fail as communication devices. It’s not that the website is poorly designed (which should not happen since we have so many free or cheap templates) … Continue reading

Posted in Content Strategy, Info Graphic, Marketing | Tagged | 2 Comments