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Category Archives: Content Strategy
iPad Magazines are Here to Stay
Richard Bronson announces a digital in-flight magazine that will only be available on iPads. Virgin already distributes printed magazines on its flights which are handed out to customers rather than marketed to the general public. This is an old publishing … Continue reading
Posted in Advertising, Content Strategy, Cool Thinking, Great Idea, Marketing
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The Economist is Now on the Pad
The Economist’s apps for iPhone and iPad are designed to deliver the news magazine’s content. The coolest is the full audio version of each article which to me makes this an awesome feature for people who want to listen to … Continue reading
Esquire Magazine on Steroids
I got excited when I saw what Wired magazine did with an interactive experiment by publishing on the iPad. Well Esquire magazine has done an even better job at it and I am waiting for more publications to catch on. … Continue reading
The Viral Formula Revealed
I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating … Continue reading
How to Find Great Information
Anyone who has a blog or website knows that content is king. However in this increasingly busy worked we often neglect or blogs and websites and in the long run that can hurt your business and brand. Have you ever … Continue reading
