Category Archives: Content Strategy

iPad Magazines are Here to Stay

Richard Bronson announces a digital in-flight magazine that will only be available on iPads. Virgin already distributes printed magazines on its flights which are handed out to customers rather than marketed to the general public. This is an old publishing … Continue reading

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The Economist is Now on the Pad

The Economist’s apps for iPhone and iPad are designed to deliver the news magazine’s content. The coolest is the full audio version of each article which to me makes this an awesome feature for people who want to listen to … Continue reading

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Esquire Magazine on Steroids

I got excited when I saw what Wired magazine did with an interactive experiment by publishing on the iPad. Well Esquire magazine has done an even better job at it and I am waiting for more publications to catch on. … Continue reading

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The Viral Formula Revealed

I went to a great info MeetUp event the other day. It was all about viral marketing and how to get it to work. Tod Malfin gave the presentation and he covered a slimmed down client presentation PP show relating … Continue reading

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How to Find Great Information

Anyone who has a blog or website knows that content is king. However in this increasingly busy worked we often neglect or blogs and websites and in the long run that can hurt your business and brand. Have you ever … Continue reading

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