I feel what David Olgivy had to say about Direct Response Marketing in 1985 is more profound today than it was the day he stated in this movie.
After just a few months in advertising, Ogilvy took the discipline in a whole new direction. A man walked into Ogilvy’s London agency wanting to advertise the opening of his hotel. Since he had just $500 (at the time, around 300 British pounds) he was turned to the novice, David Ogilvy. Ogilvy bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory. The hotel opened with a full house. “I had tasted blood”, says Ogilvy in his Confessions.