The Simple Truth About Simplicity… it’s magic

Posted on September 16, 2011 by admin

Just found this on G+ and wanted more people to see it. It’s an amazing idea to use something like a discarded plastic bottle as a light source.

Posted in Cool Thinking, Google Plus, Viral video | Leave a comment

Online Content Corporate style

Posted on September 6, 2011 by admin

Think back to 1998, when the Guggenheim Museum stirred up controversy with its Art of the Motorcycle exhibition. Was this “high” art or was it something fundamentally different. Was it consumerist pop art for the masses, supported by sponsors such as BMW? Will the Web follow a similar path with quirky, aesthetic tastes of the savvy individual curator?

I think there is a growing need for people to be able to visit a “Curators” blog or website to get focused and informed information on specific subjects. Sure the content is biesed but it is less driven by corporate ethos and greed and more about passion.

Check out this interesting blog post on the subject of “The Curated Web” in a bit more detail.

Posted in Cool Thinking, Mobile, New Social Marketing, Public Relations | Leave a comment

Un-think Your ROI

Posted on September 1, 2011 by admin

Here’s the punchline. Check out the post for the buildup. Awesome…
And even the smarter ones in business know that to be successful, you have to:

- Answer questions about our product or service

- Educate consumers

- Offer post purchase follow up

- Market research

- Discuss industry best practices

Read those five things out to a social media naysayer and ask if they agree about them being smart for businesses. Because that’s a checklist for what social media is used for. Just sayin.

Combine these with banning employees from using social media at work because it “distracts workers” and you see why I’m losing my hair. (Social media didn’t create distracted workers, Minesweeper did).

What do you think? Anything to add that you see companies doing with no question, yet deny social media because of “ROI”? Leave it in the comments below!

 

If you like the content on his blog check out this book review.

Posted in Content Strategy, Cool Thinking, New Social Marketing, Public Relations, Sales Tips | Leave a comment

I’m a terrible Speller…

Posted on September 1, 2011 by admin

If you blog, email or just Tweet you gotta check what you write every time. I do and I still get lots of comments on my terrible spelling. It’s not always about the spelling. There are lots of times that I find syntax problems or overly complex sentences. Check out this great post regarding 11 tips that will help you get better posts and communicate better.

These 11 proofreading tips will help you build instant credibility with your readers.
1. Walk away
2. Ask a friend for help
3. Use a spell-checker
4. Use a grammar-checker
5. Read your post backward
6. Proofread multiple times
7. Ensure you’ve been inclusive
8. Print it out
9. Choose a different font
10. Triple-check proper nouns
11. Read it out loud

Posted in Great Idea, Productivity, Public Relations, Twitter | Leave a comment

Using Free Services Is Not Such A Great Idea

Posted on August 16, 2011 by admin

I was reading this great blog post about the dangers of using free services to do all your online communication. It covers some great points and I think it is well worth reading.

Here is how the blog posts starts…

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always a sense of event and excitement. They do everything right, and they’ve always had plenty of customers. But they still closed their doors last year. No, not for the reasons you might think. It wasn’t Amazon that killed them, or the proliferation of free content on the web, or the crappy economy…

  • What’s digital sharecropping, anyway?
  • Landlords are fickle
  • Landlords go away
  • So are Facebook and Google bad for business?
Posted in Advertising, Content Strategy, New Social Marketing, Productivity, Sales Tips | 1 Comment