Here’s the punchline. Check out the post for the buildup. Awesome…
And even the smarter ones in business know that to be successful, you have to:
- Answer questions about our product or service
- Educate consumers
- Offer post purchase follow up
- Market research
- Discuss industry best practices
Read those five things out to a social media naysayer and ask if they agree about them being smart for businesses. Because that’s a checklist for what social media is used for. Just sayin.
Combine these with banning employees from using social media at work because it “distracts workers” and you see why I’m losing my hair. (Social media didn’t create distracted workers, Minesweeper did).
What do you think? Anything to add that you see companies doing with no question, yet deny social media because of “ROI”? Leave it in the comments below!
If you like the content on his blog check out this book review.
